Knowledge Base

Sub-categories

1. Subscriber Management
   All aspects relating to the sending of Mobile Terminated SMS.

Articles

• Subscription Services in Detail
• Subscription commands
• Opting-in
• Help Command
• EOM Reminders

Frequently Asked Questions

• What is the smPlatform?
• Can we manage subscriptions ourselves?
• Are subscription commands case sensitive?

Opting-in

Overview

The term "opting-in" holds the same meaning as "subscribing" and is the process by which mobile users indicate their willingness to receive ongoing messages of a pre-specified nature & frequency (i.e. a subscription service).

Double Opt-in Method

1. The content provider advertises the service using traditional media and provides a call to action.
2. The mobile user responds to the call by initiating a subscription via SMS, web-form, tick-box etc.
3. The content provider responds with an MT SMS containing a description of the service and a request for the mobile user to confirm his/her willingness to participate.
4. The mobile user then completes the process within 24 hours by responding with a confirmation command.
5. The content provider responds with a "thank you" MT SMS confirming that the subscription process has been completed.

For example:

Single Opt-in Method

1. The content provider advertises the service using traditional media and provides a call to action.
2. The mobile user responds to the call using an opt-in command.
3. The content provider responds with a "thank you" MT SMS confirming that the subscription process has been completed and a brief description of the service itself.

For example:

Double Opt-in vs Single Opt-in

Whilst the single opt-in procedure may seem easier and less costly, the double opt-in procedure is the preferred choice because it provides maximum transparency. The mobile user is fully aware of the nature & frequency of the messages prior to the subscription process being completed and no room is left for any confusion.