DevBlog

Summary:

Category:

Link:

Details:

As promised in mid-December, the price increase applied to delivery to the United Arab Emirates has been discontinued and the original delivery rate of 3.5 GB credits has been re-instated.

In brief, Etisalat began blocking the SMS of one of our interconnect partners used to reach this destination and, to maintain up-time, we had to find an alternative (which was more expensive).

However, extensive discussions were held with Etisalat, who explained their reasons for implementing blocking. They stressed that (1) SMS should not be of a spam nature, (2) that care should be taken with regards to the content of messages causing concern or offence to their subscriber base and (3) they were concerned with the frequency with which some companies sent marketing messages to their subscriber base.

It is extremely important for clients to ensure that any traffic being sent to any destination network complies with the relevant regulations of the destination countries and that messages are only sent to recipients who have requested them. Furthermore, in the context of delivery to the Etisalat network, clients should give full consideration to the concerns of Etisalat for traffic that they are routing to this network.

Although our original routing is now live again, with the original lower rate of delivery, we must remind customers that action may be taken against any client found to be in breach of our Usage Policy which may include suspension or termination of their account and possible legal action.

We apologise for any inconvenience experienced during this temporary increase in delivery rates and we wish our clients all the best with their messaging programs.