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We would like to announce a price increase on dedicated keywords on our UK Short Code and, simultaneously announce, that we have introduced a discount system for repeat purchases of the same.

The current leasing cost for one dedicated keyword on our UK Short Code is £149.00. However, with effect from January 1st 2007, this cost will increase to £249.00 per year. Existing customers, who are currently leasing their keywords at the old rate, are not effected by this increase as we will continue to lease out their existing keywords at the same rate with which they began.

At the same time, we are happy to announce that we will also be offering discounts that increase with purchase volume and are not restricted by time. That is to say, customers can purchase keywords at different stages in their relationship with us and receive discounts after different thresholds have been passed (as opposed to saying 'buy so many keywords at the same time and receive X% discount').

With this system, which is already in place with our US Short Code, only the first 3 keywords cost £249.00 - the next 7 keywords are reduced to £149.00 each and every keyword purchased after that is reduced to only £29.00:

This discount system provides an excellent alternative to dedicated short codes because the level of commitment required is minuscule and the immediate use of hundreds of keywords only would necessitate a dedicated short code.

Please remember that this price change takes effect on Monday January 1st 2007 and customers leasing keywords before then will be happy to know that their lower-rated keywords will still contribute to their volume thresholds for future discounts.

Also, this announcement coincides with a new routine to our SMS API which allows for the availability of keywords to be queried and customer feedback, as always, is warmly welcomed.