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Customers using our USA Direct messaging route should know that, in order to keep all subscription services 100% carrier compliant, we will be unsubscribing all mobile numbers which have been disconnected from their respective network operators.

Network operators recycle their numbers on a frequent basis and, obviously, they want to ensure that a user who is given a recycled number is not inadvertently subscribed to a service which they know nothing about. They therefore maintain a strict policy in this regard and any short code program which fails to comply with this request will be terminated by the relevant operator.

It even makes sense to a content provider that its messages should not (wastefully) be delivered to a number that has been disconnected or to someone that did not request them and unsubsribing such numbers ensures that this does not take place.

From a technical perspective, whenever such unsubscriptions take place, content providers will be notified in the same way as an "opt out" (according to their settings) and their subscription logs will contain the descriptive explanation.

We wish our USA Direct customers the best success with their subscription services and we are happy to have taken away most of the responsibility which carrier compliance entails.