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As customers will already know, support for Unicode messaging via Email-to-SMS last week and, in the name of simplicity, the character encoding of Email-to-SMS emails was used to differentiate between Unicode and plain text.

However, as there may be occasions in which a UTF-8 Email-to-SMS message may only contain plain text, treating it as Unicode would cause the maximum character length to be reduced to 70 characters unnecessarily.

So, from now on, in addition to checking the character encoding of the email body, the actual characters of the message will also be checked to see if the SMS needs to be in Unicode or if plain text will suffice.

Customers do not need to make any modifications and this is just an announcement to explain this new future.